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Fiestaware
History - America's Favorite Dinnerware
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Fiestaware
Collector |
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Where
can you find that perfect gift? Right here at Fiestacollector.com!
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Fiesta Collector More On:
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Fiestaware History | |||
| Designed
by Fredrick Rhead for Homer Laughlin, Fiestaware was introduced in first
half of 1936. The simplicity and elegance of Fiesta's design, a set of
concentric rings near the edge, and bright colors made Fiestaware popular
in the 1930's. This response may have been a result of the difficult and
bleak times following the beginning of the Great Depression. The original colors were Cobalt, Red, Yellow, Light Green, and Ivory. Turquoise was introduced in mid 1937 and it is these colors that are often referred to as the original 6. The line was expanded in the first few years to more than 50 products. A series of promotions were offered between 1939 and 1943 to promote sales. The pieces from these promotions are generally scarce, except for the Yellow disk juice pitcher which is relatively common. Other promotional pieces include the french casserole, figure 8 set, unlisted salad bowl and the set which included the promotional casserole and pie plate. In 1943, Fiesta Red had to be eliminated from the assortment due to the government's assumption of control over Uranium, a key component in the glazes manufacture. The palette would remain the same until the drastic change that occurred in late 1951. It has been fifteen years and color preferences had changed, so HLC responded by introducing 4new colors for Fiesta: Rose, Chartreuse, Dark Green (Forest) and Gray. Cobalt, Light Green and Ivory were eliminated and only Turquoise and Yellow made the cut. The fifties colors, Chartreuse, Dark Green, Rose and Gray were produced until 1959 when the color change that was to be Fiesta's last occurred. The fifties colors were dropped while Red, gone for sixteen years, returned. The last new color, Medium Green, was added and again Turquoise and Yellow remained. Sales dropped, but Fiesta lasted another ten years until it was restyled into Fiesta Ironstone in 1969. Yellow alone was used throughout the entire run of Fiesta, thirty-six years. |
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